REHEATED TAKE: I TOTALLY SUPPORT THE IPA BACKLASH

IPAs are great, OK? I love to get in my Subaru and drive to PCC to get a really hoppy one, for when people come over for the Sounders match. –Pete

I TOTALLY SUPPORT THE IPA BACKLASH

“I know I’m a cliché, man. IPAs. They’re basically the pumpkin spice latte for white men.”

I chuckled, half perfunctorily, half genuinely amused. We discussed the efficacy of this assertion; IPAs are more year round than Pumpkin Spice Lattes, have a wider fanbase, etc.

Then I got home and realized my customer wasn’t as clever as he seemed; he was quoting a meme that’s been going around.

Which is when I realized:

THE IPA BACKLASH HAS BEGUN