IPAs are great, OK? I love to get in my Subaru and drive to PCC to get a really hoppy one, for when people come over for the Sounders match. –Pete
“I know I’m a cliché, man. IPAs. They’re basically the pumpkin spice latte for white men.”
I chuckled, half perfunctorily, half genuinely amused. We discussed the efficacy of this assertion; IPAs are more year round than Pumpkin Spice Lattes, have a wider fanbase, etc.
Then I got home and realized my customer wasn’t as clever as he seemed; he was quoting a meme that’s been going around.
Which is when I realized:
THE IPA BACKLASH HAS BEGUN